Bulk import project of goods from the Amazon platform to Iran, with the goal of supplying products of global quality for sale in domestic commercial centers, including the Venus Commercial Complex in the Anzali Free Zone, is executed as a complete example of international commerce operations. This process can be broken down into five key stages from purchase to final delivery.
Stage 1: Bulk Item Selection and Order Planning
In the first step, the commercial team must select the required products from among Amazon’s global marketplaces. Market analysis in Iran, studying consumer needs, and determining the import profit are the most important actions in this stage. Since many Amazon sellers do not have the ability to ship directly to Iran, importers typically use logistics intermediaries or third-party international shipping companies to conduct bulk purchases. The list of goods is registered based on the HS code and customs tariff group so that the legal import path is determined from the beginning.
Stage 2: Payment and Foreign Currency Settlement
International settlement is one of the most sensitive parts of the job. Due to banking and currency restrictions in Iran, payments are typically made through overseas accounts or commercial representatives in the UAE, Turkey, or Europe. The use of a Letter of Credit (L/C), official foreign currency transfer, or PayPal varies depending on the type of goods and the country of origin. Reputable commercial companies must maintain transparent financial documents for tax and customs matters to ensure the foreign currency settlement process is completely legal and traceable.
Stage 3: International Transportation and Clearance at Anzali Free Zone Customs
After financial settlement, the goods are shipped from Amazon warehouses or the main supplier to the destination in Iran. The usual route includes air or sea transport from the ports of Dubai or Hamburg to the Caspian Port in the Anzali Free Zone. In this stage, shipping documents such as the bill of lading, commercial invoice, and certificate of origin are checked and registered in the comprehensive customs affairs system. The Anzali Free Zone, with its facilitated customs regulations, allows the entry of goods without the immediate payment of customs duties and fees, thereby significantly increasing the speed of clearance.
Stage 4: Delivery and Warehousing in Venus Commercial Complex
After customs clearance, internal logistics operations are carried out, and the shipments are transferred to the warehouses of the Venus Commercial Complex. In this stage, the goods are arranged based on grouping and product type—for instance, electronic products are placed in the third-floor sales units, and apparel or home appliances are placed in the second-floor sections. Quality control and inventory reconciliation with the registered warehouse information are requirements of this stage to ensure the complete integrity of the shipment.
Stage 5: Supply, Domestic Settlement, and Sales Marketing
After arrangement, the goods are ready to be offered to the Iranian domestic market. This is usually assigned to subsidiary distribution companies or sellers located within the Venus complex. The domestic Rial settlement is simpler due to the Free Zone regulations, allowing transactions to take place without currency restrictions. In this phase, focusing on product branding and digital advertising (in the Free Zone’s web-based stores) increases the return on investment.
Conclusion
The project of bulk import from Amazon to delivery in the Anzali Free Zone is an example of a mixed international trade chain where precise coordination between purchasing, foreign currency payment, transportation, clearance, and final supply plays a vital role. The successful execution of such a project requires knowledge and experience in the fields of global trade laws, foreign exchange banking, and the logistics systems of Iran and its Free Zones.
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